All posts filed under: Work

Blogging // 5 Ways to Transform Your Blog

Being a blogger is all fun and games until you realise this industry is now a serious business and you find yourself hustling with brands to make money and keep everything above board! My day job is in blogger outreach so I understand both sides of the spectrum, so I’ve compiled a fun helpful tips kinda post, focusing on the 5 things to remember when you want to take your blog to the next level! Spelling is everything It’s so easy to forget about spelling and grammar when you’re not really posting for a reason, other than to share your opinions on a new lipstick or a recipe you love. But when you’re collaborating with a brand or part of a bigger campaign, it’s good to remember to check your spelling and grammar. Whilst some of your readers might not care so much, brands and PR’s do, so don’t forget to double check brand names and ensure your post looks and sounds its best! SEO matters Similarly to point number one, including target keywords and …

Careers // How I Got My Job in Copywriting

I haven’t really blogged about my job before but with the blogging industry taking centre stage the last year or so and media type jobs, such as social media, PR, copywriting and blogger outreach becoming highly sought after careers, I thought I’d blog about my own career to date. I graduated six years ago with a Journalism degree from UCLAN and back then blogging wasn’t as wide-spread as it is now and I didn’t have a clue about SEO, PPC or that writing online could be a viable career! Eighteen months after I graduated and after a year spent working at Matalan’s head office in the Customer Services dept, a role came up in the E-Commerce department for a graduate Copywriter, with a knowledge of WordPress. Having started this very blog on WordPress two years prior,  I submitted my application. I worked as a Copywriter writing for the website, covering mens’ and womens’ fashion, kidswear and homeware for two years. I learnt so much those first couple of years that help me in my ccurrent …