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Beauty // New Products & My Take on Bloggers Working with Brands

One of the ‘perks’ if you will of being a blogger is you have a valid reason to try new beauty brands and products regularly. On my Christmas list this year you could have put money on finding my favourite perfume brand, YSL Black Opium and ‘new make up’ as a standard request. I love sharing new products on my blog and searching on Pinterest for photo and flat lay inspo as I genuinely love this hobby of mine and sharing my thoughts with you all. There’s so much talk at the moment surrounding bloggers working with brands and how these relationships/collaborations should work and my humble opinion is bloggers and influencers should of course, be pitching to brands. I work as an outreach & PR executive within a digital marketing agency, which means I have a variety of brands on my client portfolio and run blogger outreach campaigns for the majority. As a third-party to brands, it’s our job to educate our clients on how partnerships with bloggers actually work. Payment is still seen …

Blogs V Magazines – What does the future hold?

It’s 5 years this year since I graduated with a degree in Magazine Journalism. The next line is going to sound so cheesy but I always wanted to write. When I was 8 I asked for a typewriter for Christmas, at 9 I got hooked on Girl Talk and Sneak magazine and from here I moved onto Sugar, Bliss and J17. During a  recent mass-tidy of my bedroom I discovered a couple of old issues of magazines, varying from when I was a lot younger and moving into my teens. I’ve always read magazines, waiting till Tuesday to get the next and I hope it’s a tradition that will always stick with me. However the industry has changed faces so many times in the past 10-15 years with blogs, just like mine, becoming content hubs for all things fashion, beauty, lifestyle and celebrity. Towards the end of high school it became my weekly schedule to stop by the local paper shop to pick up Heat magazine. I loved it for so many years and it …