Ruth Writes is a 30-something Liverpool based blog covering mid-size fashion, pescatarian food and beauty.
If you run a blog, a business website, or any other kind of online spot that helps you earn money, then you want to make it as much of a return on investment as possible. Aside from lowering costs where you can, this also means finding ways to improve the visitor experience without having to pay out the nose. Here, we’re going to look at a few low-cost ways to add a professional sheen to the site.
Build it yourself
You do not have to be a coder with a knowledge of all things HTML to build a great looking website these days. A lot of the website builders reviewed by WebsiteToolTester do cost a little money to start using. However, the amount you pay for them pales in comparison to how much you would otherwise be paying a website designer. Plus, they’re designed to be as easy to use as possible, with most of them allowing you to choose elements and format them simply by clicking them, dragging them, and putting them in place.
Add a blog if you don’t already have one
If you’re running a blog, this might be a little redundant. However, if you’re running a business website without a blog, you could be missing out on an upgrade that is both inexpensive and yet also tremendously valuable. Content marketing tips from Single Grain show how effective it can be to write blog posts that engage and pull in new visitors, with calls to action that lead them closer to the point of conversion. It takes some time to write all those posts, yes, but it’s more than worth it.
Make use of support plugins
Offering some support for visitors on your website can be crucial to enabling them to enjoy browsing without being bounced off by any little problem that they might encounter. However, on-site support might seem expensive to run. If you have the time to provide it, that doesn’t have to be the case, with this Click4assistance reviews WordPress live chat. Live chat plugins can be implemented into applicable websites with ease, allowing you to get in touch with visitors to the website on the fly with no hassle.
Learn a little colour theory
Updating the visuals of your website can help you bring it into the modern age, but it can be difficult to do that if you don’t have the money to pay a website designer. However, if you’re using a drag and drop website builder or you’re able to use basic software to manipulate images, it’s a good idea to spend a little time learning colour theory. Simply learning what works well with that can help you choose design schemes and matching imagery that engages the visitor’s eyes and make the site look more professional and welcoming.
At some point, you’re likely going to have to invest in your site to keep it up with the times and up to your standards. The tips above can help you at least keep the budget down, however.