Ruth Writes is a 30-something Liverpool based blog covering mid-size fashion, pescatarian food and beauty.
DIY baking is having a moment according to Google Search Data. In the last 30 days, it’s been revealed that Brits have taken to Google to find easy at home how-to guides of their favourite dishes, cakes and bakes to replicate café and bakery bought sweet treats and fast food cheat meals during lockdown.
Since UK lockdown first began on the 23rd March, recipes have been trending in a major way—thanks to the order for brits to stay home and the surge in flour sales, meaning more people have begun baking and getting experimental with their recipe and meal prep. The search platform also revealed its most in-demand recipe inquiries, with surprisingly, dalgona coffee recipes taking the top spot, beating banana bread, which saw a surge in searches initially.
It’s probably no surprise that sweet treat recipes make up the majority of searches with baking being a strong mood at the moment. 60% of recipes searched since the first day of lockdown six weeks ago are cakes or desserts, including hot cross buns, carrot cake and easy scones.
However, it’s also clear to see that social media trends have played a huge part in the popular searches with the #dalgonacoffee trend originating on Instagram, with over 5000+ posts featuring the hashtag.
#sourdoughstarter witnessed a viral buzz over on Twitter with masses of newbie and tried-and-tested bakers making a bid to get hold of flour to make their own sourdough loaf.